Projects

Overview:

Trinity Church Wall Street is a growing and inclusive Episcopal parish in Lower Manhattan and an anchor institution in New York City. Trinity’s grantmaking funds partners in New York City who work toward racial justice by breaking the cycles of mass incarceration, mass homelessness, and housing instability. Trinity also helps faith partners build financial sustainability for ministry, and supports leadership development opportunities for seminarians, clergy, and laypeople of faith. Trinity aims to lift up the work of its grantee partners and share the impact of their efforts through a range of reports, assessments, profiles, stories, and related media.

Deliverables:

• Two research-focused reports to support ongoing evaluation of our grant cohorts; five new grantee spotlights
• Four new cohort spotlights
• Revisions to existing grantee spotlights and harmonization across the portfolio
• Five new grantee spotlights
• Strategic progress report and infographic

Overview:

The Bank for Good platform was created in 2020 to push against the Big 4 Banks (Bank of America, Chase, Citibank, and Wells Fargo) that invest its patrons dollars in climate and justice harmful initiatives such as private prisons and oil drilling. Drive Agency, the custodian of the Bank for Good platform, continues to make the site more accessible across the US and provide  expansive banking alternatives that align with the pro-climate and equity morals held by the vast majority of Americans. ​​The aim of the campaign was to leverage research and past learnings to dramatically scale participation in Bank For Good and utilize the platform’s large partner base to engage activists and consumers in financial institution switching behavior. 

Deliverables:

• Introduce and incorporate additional partners to support the Bank for Good platform and coalition
• Design and engage a PR and Communications strategy to ensure as we deploy targeted Bank switching
• Provide direct support to a growing network of organizational and B Corp partners looking to engage their membership base, employees, and allies in ensuring their banking is aligned with their values.

Overview:

Movements are born out of moments. The horrific humanitarian crisis unfolding before the world’s eyes in Ukraine has catapulted the issue of refugees into the world’s consciousness like few other events in recent history. While an ocean away, the US population in particular seems to have found a deep empathetic connection to the plight of the Ukrainian refugees. The UK based non-profit organization, Choose Love, provides fast and urgently needed humanitarian support to refugees crises globally. Drive Agency designed and led the campaign to raise awareness and funds for Choose Love’s Ukraine support through the management of numerous creative and strategic global teams.

Deliverables:

• Audience targeting and refine for content deployment
• Partnered with 11 Micro Influencers to  co-creation of and posting of content on Tik Tok and Instagram
• Creation of a video to explain to a US audience the Ukraine crisis and how to provide support via Choose Love
• Digital Ad creation, buying, monitoring and evaluation

Partnered with 11 Micro Influencers to  co-creation of and posting of content on Tik Tok and Instagram

Digital Ad creation, buying, monitoring and evaluation

Overview:

A bold new plan is needed to keep our climate, health, communities and economies safe from risks of fossil fuels. A global plan to phase them out in keeping with the manageable limit of 1.5 degrees Celsius of warming while accelerating, clean solutions that leave no one behind. The Fossil Fuel Non-Proliferation Treaty Campaign is a vehicle to create and implement such a plan.

Deliverables:

• Audience Analysis and Research
• Focus Groups Facilitation and Findings Analysis
• Creation of Communications Strategy
• Built a full campaign prototype to explore different campaign narratives, creative elements, and CTAs
• Developed a paid social media testing strategy including goals, audiences, timelines, platforms and metrics
• Campaign Testing
• Design new logo and develop visual brand guidelines.