Movements are born out of moments. The horrific humanitarian crisis unfolding before the world’s eyes in Ukraine has catapulted the issue of refugees into the world’s consciousness like few other events in recent history. While an ocean away, the US population in particular seems to have found a deep empathetic connection to the plight of the Ukrainian refugees. The UK based non-profit organization, Choose Love, provides fast and urgently needed humanitarian support to refugees crises globally. Drive Agency designed and led the campaign to raise awareness and funds for Choose Love’s Ukraine support through the management of numerous creative and strategic global teams.
- Audience targeting and refine for content deployment
- Partnered with 11 Micro Influencers to co-creation of and posting of content on Tik Tok and Instagram
- Creation of a video to explain to a US audience the Ukraine crisis and how to provide support via Choose Love
- Digital Ad creation, buying, monitoring and evaluation