Overview:
A bold new plan is needed to keep our climate, health, communities and economies safe from risks of fossil fuels. A global plan to phase them out in keeping with the manageable limit of 1.5 degrees Celsius of warming while accelerating, clean solutions that leave no one behind. The Fossil Fuel Non-Proliferation Treaty Campaign is a vehicle to create and implement such a plan.
Deliverables:
- Audience Analysis and Research
- Focus Groups Facilitation and Findings Analysis
- Creation of Communications Strategy
- Built a full campaign prototype to explore different campaign narratives, creative elements, and CTAs
- Developed a paid social media testing strategy including goals, audiences, timelines, platforms and metrics
- Campaign Testing
- Design new logo and develop visual brand guidelines.
