Overview:
The Bank for Good platform was created in 2020 to push against the Big 4 Banks (Bank of America, Chase, Citibank, and Wells Fargo) that invest its patrons dollars in climate and justice harmful initiatives such as private prisons and oil drilling. Drive Agency, the custodian of the Bank for Good platform, continues to make the site more accessible across the US and provide expansive banking alternatives that align with the pro-climate and equity morals held by the vast majority of Americans. The aim of the campaign was to leverage research and past learnings to dramatically scale participation in Bank For Good and utilize the platform’s large partner base to engage activists and consumers in financial institution switching behavior.
Deliverables:
- Introduce and incorporate additional partners to support the Bank for Good platform and coalition
- Design and engage a PR and Communications strategy to ensure as we deploy targeted Bank switching
- Provide direct support to a growing network of organizational and B Corp partners looking to engage their membership base, employees, and allies in ensuring their banking is aligned with their values.